You will find it easier if you organize your description into specific headers, allowing a short paragraph for each: 'The setting', 'the accommodation', 'activities', 'nearby attractions', 'main selling point/s'.
Emphasize what is special or unique to your establishment e.g. faces a river, right next to a big 5 game reserve, brilliant value for money, etc.
Avoid the use of overly flowery language and excessive superlatives, as in... "At Bob's Place we guarantee a 'heaven-on-earth' experience. Our beautifully-decorated wendy house is ideally situated in our backyard, close to your friendly hosts Basil and Dee and a world class airport..."
At the same time, don't make the mistake of selling yourself short. If you firmly believe you have something special to offer, don't be shy to promote it.
Avoid the long-winded - in this age of information overload more does not equal better. Strive for that delicate balance between too much and too little info.
Be honest in your description, as concealed negatives have a nasty habit of biting back at some stage or the other. If your establishment lies across the way from a major highway, best you mention it.
Don't try be all things to all people. Ask yourself the question: Who is my establishment best suited to? If you can accurately answer this you are that much closer to accessing your specific target market and increasing your booking rate.
